UVMagic pocket mirror shows UV exposure

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2 min read
UVMagic pocket mirror

Kickstarter:

UVMagic is a pioneering compact mirror that does double duty. A first of its kind, this magic mirror serves two functions: a conventional mirror on one side lets you quickly check your makeup and appearance. The opposite side is used to ensure you’re totally protected from damaging UV rays, by highlighting where sunscreen is applied. And bonus! It also reveals whether makeup is removed completely, to ensure clean, clear skin. This brilliant compact mirror helps you look your luminous best and helps keep your skin preternaturally healthy, whether your makeup is on or off.

The UVMagic pocket mirror only shows you where you applied the sunscreen, and where you missed. But if you apply generous amount of sunscreen, then you are pretty much protected.

It is laughable to read how it claims to help you look your “luminous best” and keeps your skin “preternaturally healthy.” Their copywriter was probably looking for bombastic words in the thesaurus and thought these would impress clueless consumers.

Good copywriters would know they need to come up with such fluff to fool consumers when the product is lacking in features or credibility.

They start off with a very misleading title:

UVMagic: A Pocket Mirror That Helps Slow Down Skin’s Aging

It claims to help to slow down your skin’s ageing. But it’s actually the sunscreen that does that. It just helps you to see where you apply the sunscreen.

Takeshi profile

Hi, I’m Takeshi.

I’m a cyborg bear. You might think I go for techy stuff, but I do have an artistic side and appreciate good design.

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