Have you ever been annoyed by the excess of cables on your pedalboard? Because we have, and that’s exactly what led us to create Puzzle Effects. As the name suggests, our pedals can slot together like puzzle pieces, allowing them to power one another and doing away with power and patch cables.
The modular aspect of our concept will allow you to test different chain orders at a glance so you can easily find the one that suits you best. Also, the significant space saving on your pedalboard might create room for that one pedal that wouldn’t fit in until now, who knows?
I’ll admit my first reaction after I saw this was, who would want to get such a weird-shaped pedal? Wouldn’t it get in the way of other rectangular pedals?
After watching the campaign video, I’m starting to like the idea. Their concept is to do away with cables by allowing the power to pass through the pedals. The puzzle shape lets you attach the pedals to each other easily and ensures they stay attached.
I wonder if they considered using magnets on the sides to attach pedals to each other. It won’t be that hard to dislodge the magnets while performing, right? Of course, the pedal shape makes the product very recognisable. Great conversation starter at the next guitar jam?
I love their brand image and the logo design. Great work there!