SwitchCubic portable projector with built-in PC

Kickstarter:

Tired of the hassle of multiple devices and tangled cables? SwitchCubic is a powerful 4K Mini PC and Android projector in one. Want the power to work on the go or binge-watch your favorite shows with ease? SwitchCubic has you covered.

With SwitchCubic, you can project your computer screen onto any flat surface and switch the device seamlessly between a Mini PC or FHD Projector with just one touch.

The creator claims that you can fit the SwitchCubic in your pocket. With its size of 4.06 x 2.91 x 2.91” (103 x 74 x 74 mm), you probably need large pockets and be comfortable with a bulge in your pants.

Pluslane SwitchCubic

Interestingly, their Facebook page showed that its original name was Pluslane SwitchCubic.

A previous campaign under the Pluslane brand shows up on Kickstarter. SwitchCubic used the Pluslane projector in their comparison graphic. The Pluslane campaign was created by a team from Shenzhen.

The previous campaign showed a that they were very inexperienced when it comes to crowdfunding. Although the Pluslane campaign was funded, it was a flop with only 13 backers.

With the SwitchCubic campaign, they seem to have engaged an agency to help them improve the brand identity and storytelling. Yet the style is still distinctly amateurish with a bland of ecommerce visuals and poor typography. Even the choice of icons is a mess of styles they threw together from pre-made icons.

However, they are claiming in the comments that this is the first product they have created.

We didn’t find any trademark or patents under the two brand names, so there’s a chance this could be a scam campaign. Why pay to apply for these if they plan to scam you, right? Of course, we should give them the benefit of doubt, but they are dodging requests by backers to give more transparency on the company’s background.

This is where things start to become a little fishy. Although they have a Caucasian guy Jason as the face of the campaign, we don’t see his name anywhere on the campaign page. The campaign is created by a certain Yuyu Ji, and we are pretty certain that the campaign is run by a Chinese company.

The user interface for their 3D modelling software is in Chinese so at the very least the industrial design team is based in China.

Hi, I’m Takeshi.

I’m a cyborg bear. You might think I go for techy stuff, but I do have an artistic side and appreciate good design.