MagSnap Wallet is a little misleading

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2 min read
MagSnap Wallet hero

Kickstarter:

You’ve seen other minimalist wallets that solve specific problems… but what if you could build the perfect wallet for yourself? Meet MagSnap Wallet, an ultra minimal, ultra thin, and ultra versatile wallet.

What makes the MagSnap Wallet better?

Super thin. 5.5mm for 1-5 card module.
Fan cards with ease.
Can (but doesn’t have to) magnetically dock with phone. (Stuff required)
It’s modular! Create your own perfect wallet recipe using any one of our 4 modules available in different styles and finishes. (And more modules are in development 😉)

This is a good product with a likeable brand persona, and a cheeky video that makes you want to back the product. However, the team let itself and fans down with how they choose to present the product.

The video for the campaign is rather misleading. It shows that you can pop the MagSnap Wallet on and off easily. But if you check the campaign details, you will realise that the MagSnap Wallet doesn’t work with MagSafe. You need to stick the MagSnap Plate on your phone first before it will attach to your phone magnetically.

The alternative is to use the OhSnap Case that lets you mount your MagSnap Wallet without having to stick the MagSnap Plate on your phone. This means the product is not restricted to only iPhones with MagSafe. Hurray!

My beef, however, and that of some backers, is that the video and naming of the product makes it seem like it works with MagSafe. They don’t mislead you deliberately. They just leave out the details and let us mislead ourselves.

Check the video below yourself.

Takeshi profile

Hi, I’m Takeshi.

I’m a cyborg bear. You might think I go for techy stuff, but I do have an artistic side and appreciate good design.

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