HHOLOVE is committed to enhance the daily experiences of pet familites by creating a simple and pleasant home through our digitalized solutions. With our iPet Solution, pets could avoid the unfamiliar foster care when the parents are out to work or on trips. We believe that love from the parents is the best love; therefore, we provide the parents with a complete set of solutions including feeding, watering and automatic cat litter box, helping you to take care of your furry-child even when working and travelling.
I’m surprised that a product from such an established team is not getting traction on Kickstarter. For the uninitiated, HHO is the innovation team from Alibaba. These are talented people who created power software. So it is great to see that they are bringing their expertise to empower the lives of cats.
But after looking through their campaign page, I understand why. The copywriting is rather convoluted and does an awkward job of trying to explain the features and benefits. Check the quote above where they misspelled families. That’s a big let down for a great looking product and app. Compare this to the ChouBox.
We might be dog people, but we love cats too and we would love to help HHOLOVE if you guys need support with your copywriting. We might be critical bears but we can refrain from being snarky.